I had the chance to design my own Identity Package and i would say some parts were frustrating and other parts were very interesting. I found out how much work actually goes into making your own design. I started off by finding a font and a color palate that i wanted to work with. I chose to go with a bluish color palate because blue is calming and I want people to get a calm feeling from my designs. I then looked for a font and decided to choose Talking To The Moon. I felt this was a good font because it had a calm relaxed feel to it.
I then took my font and color palate to try out some different designs for my logo. I found that I need a logo with a shape in the background so that it could be more visible on patterns. I also needed a logo that didn't have a shape in the background so that it wouldn't look odd on the plain white background. After designing my logo I made a business card out of it and a letterhead.
Link to Behance:
https://www.behance.net/pposts
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